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3 Simple Ways to Eliminate the Tire Kickers

In any business, you’ll spend a certain amount of time on clients who will never pay you. Here are a few examples: Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never be able to sell. And coaches spend time giving out …

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Automated Follow-Ups Make the Next Step a No-Brainer

As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them …

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Write from the heart and other myths (Chakra Copy)

You’ve probably heard someone say “write from the heart”. That’s great advice. Until it’s not.  What if your audience isn’t resonating in the heart space? Write from the heart to those folks and you get a total mis-match. It doesn’t resonate. They don’t “get it”. Especially if you’re writing to sell a product or service. Introducing Chakra Copy That’s where …

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These Are NOT the Numbers You Seek

There is rarely truly an “average” across an entire industry that can be accurately quoted to a client. There. I said it. It’s all speculation until you gather the data for that particular campaign. Then with that baseline data, you can extrapolate a model that can show anticipated growth based on that baseline/control. That’s Marketing 101. But if you provide marketing …

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Are You Spreading Light or Darkness to the World?

Since feeling my life nearly slip away almost 3 years ago from a massive heart attack, I treat each day as the gift it is and I strive every day to be a better version of myself than I was yesterday.   Some days I do better than others.   What I don’t do is consciously hold my past against …

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When funnels go completely wrong

Last month, I extended a hand out to help someone up who had been knocked down and taken advantage of by a “proven, reputable funnel expert” who was referred by another well-known marketer. Not personally referred, but through a video. The person went on to spent in the neighborhood of $15k to this “funnel expert”. What they wanted and believed …

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Are You Focused on Selling a Better Mousetrap?

Over the years, everyone has likely heard the expression “if you build a better mousetrap, the world will beat a path to your door”. If you’re in business, experience has probably proven this to be a great myth. You may be the best, have the best product or service, but you will go broke if you don’t have the customers. …

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Tommy Used to Work on the Docks

Then the union went on strike and he’s down on his luck. It’s tough. So tough. You know the rest of the words, right? Ain’t it cool how just a few words can trigger so much to happen in our minds? You probably heard the music, the melodic grinding of Jon Bon Jovi’s voice, the wailing of the guitar. And, …

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Underground Email Marketing (Not for Wimps)

Did you know there is another way to do email? A way that “mainstream” folks don’t even know about. A way that increases your pitiful open and click rate by 2x, 3x, 5x, or 10x or more? What would that look like for you? Your favorite guru likely doesn’t have a clue, because everybody I know is still playing by …

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Easy Like Monday Morning

I almost got scammed this weekend. It’s true. I’ve been looking for a dual-sport motorcycle for a long time but, because of an ankle surgery my wife, Natalie, had concerns about having to hold up the bike constantly. So we started looking at trikes as an alternative. Even as nice as the Can-Am Spyder is, I just wasn’t feeling it. …