Response to Reader Email: “Our Results Aren’t Typical”

We get the most interesting emails.

For example, we recently had a reader send us a long, ranting email about how he felt our disclaimer (and other marketer’s disclaimers) stating “our results aren’t typical” is unfair because it set him up for failure.

I disagree.

In fact, I believe with a small shift in mindset he will see that “our results aren’t typical” statement actually sets him up for success.

Here’s what I mean:

On a scale of 1-10, it has been proven statistically that 9 out of 10 businesses fail.

In reality, when we use a larger scale of 1-100, roughly 95% of businesses will fail in the first two years according to the Small Business Administration. You can Google the results yourself if you feel so inclined.

Think about that for a second. Ninety-five percent (95%). That’s an awfully BIG number.

And an average 95% failure rate within the first two years is the typical result.

You can probably see where I’m going here…

So, “our results aren’t typical”. It’s true. And that’s a good thing. Scratch that – it’s a GREAT thing!

Why in the world would you EVER want to learn how to build a business from people who only gets “typical” results? Typical results are a 95% failure rate.

Is that what you want? To stack the cards so heavily against yourself that you only expect to succeed a meager 5% of the time?

Now, we could go all into mindset and how this person is unconsciously sabotaging himself for failure – but we’ll save that rant for another day.

The point here is you SHOULD be learning from people who get ABOVE AVERAGE RESULTS.

Right?

I mean, you don’t really want to learn from some dude (or dudette) who fails 95% of the time DO YOU?

I know I don’t.

So, next time you’re trying to find an excuse for why you can’t succeed DON’T blame it on us… because “our results aren’t typical”.

I’d love to hear your thoughts – please comment below.