Thoughts on Life, Liberty and Hybrid Marketing
Posts tagged Hybrid Marketing
SMART Seminar: Malaysia
Nov 14th
The bus is humming the soothing song of travel as we start our trip from Kuala Lumpar to Singapore.
Stuart Tan and Simon Leung’s SMART seminar has been a huge success in Malaysia.
The enthusiastic crowd was incredibly inquisitive and longing for knowledge; grasping every opportunity to speak one on one with Lee and I to squeeze out even more insight and information before our weekend together came to an end.
A teacher’s dream!
This gave us the privilege of getting to know so many fantastic Malaysians and open their eyes to how to begin their journey as a business owner and introducing them to the concepts of Hybrid Marketing; but also left little time for us to enjoy the leisure explorations of being a tourist.
Our luxurious bus journey to Singapore will be our only opportunity to digest this beautiful countryside.
An opportunity I am grateful for, even if it is at 60 miles per hour (or whatever the kilo translation is 
We have left the busy streets of Kuala Lumpar and are beginning to see the first inclinations that this country truly is a jungle paradise.
There are forests of palm trees – a beaming ocean of luscious
green foliage rising and falling with the swell of the land.
Looking upon the vast jungle, it is hard to imagine that only 20 minutes ago we were among a bustling metropolis melting pot of cultures.
I am still amazed, when visiting different countries, at the variety of people that inhabit the cities.
Americans like to think of ourselves as a diversified culture, but ours appears to be just a taste of what many other countries truly do enjoy in ways of multiplicity.
Here in Malysia, it is primarily a Muslim driven philosophy.
My ignorance led me to the surprising discovery of one very glaring side effect of the majority mindset – the lack of pork.
I never realized how much of an impact “the other white meat” had on my diet, until it wasn’t an option!
The first real pangs of this meat omission came when Lee ordered a bacon cheeseburger.
Let’s just say that they shouldn’t be allowed to advertise their somewhat lacking replication of our favorite pork product as the real thing!
And WTH is beef or chicken bacon anyway?
But their offerings of delicious local fare more than made up for the porkless society.
A single example would be Teh Terik, a hot drink that is somehow made from tea, but more accurately resembles hot chocolate in both texture and taste – AND has to be my favorite malaysian treat by far.
The name of this yummy beverage loosely translates to “pulled tea”. It is given this name by the pouring method used to create the creamy goodness.
Teh Terik = very yummy!
And the chicken and rice dishes have been fabulous…even if I must take a moment to discuss one very disturbing dietary trend….the Malaysian need for hot and spicy.
It is common place for every dish to come pre-seasoned with the devil’s very own fire. And as if this were not enough, they serve chili sauce as their preferred condiment. Plain old Ketchup gets no respect in this part of the world.
Those of you familiar with my loving husband’s eating habits already know that this common requirement for added heat has sat very well with his personal taste preferences.
Me, I’ve eaten a lot of rice!
.
I’ve just looked out of my private window and have found that while I was engrossed in my story telling, we have entered another world.
The dwindling evidence of civilization has been replaced
by a world that I last witnessed while watching the
fabulous Disney flick “The Jungle Book”.
Gorgeous trees cover the foothills. There are no homes viewable from our incredibly out of place 4 lane highway. I can just imagine the sinister snake, Kaa, peering at our bus as we make our way past his bountiful home.
I feel like an excited zoo patron being given a small glimpse into another world.
Beautiful. Mysterious. Incredible.
I am going to leave you for now so I can soak in as much of this glorious landscape before it turns back into a concrete hell.
Until our next chat….Pura Vida, Baby!
PS Pictures will be added later, once I get my few photo’s off of the camara. Thx for patience!
Partnership Couples Mobile Keyword Technology With Know-How
Oct 24th
Hybrid Marketing(tm) is about leveraging ALL marketing channels for maximum effect.
That’s why we’re especially proud to announce this strategic partnership in today’s Press Release:
FOR IMMEDIATE RELEASE:
PARTNERSHIP COUPLES MOBILE KEYWORD TECHNOLOGY WITH KNOW-HOW TO GIVE MARKETERS MAXIMUM REACH
(Fenton, MI) October 24, 2008: lee-collins.com and Trumpia.com have announced a unique partnership designed to empower marketers with the ability to reach prospective customers from multiple angles.
RepeatProfit.com’s forthcoming Hybrid Marketing System will enable marketers and businesses of all sizes to capture the power of text messaging, email and instant messaging with tremendous efficiency and ease of use.
Repeat Profits will provide its business clients with foolproof training and direction while Trumpia provides the technological backbone supporting the “marketing trifecta”.
Lee Collins of lee-collins.com believes the partnership will successfully aid small business and entrepreneurial clients of all types by hurdling obstacles that currently prevent some businesses from utilizing the twenty-first century’s most powerful messaging strategies.
“Even companies that have used email marketing for years aren’t branching out into the text and instant messaging arenas,” Lee explains. “The numbers are astounding. There’s a tremendous opportunity to efficiently and profitably reach people but a handful of barriers are keeping too many people from making a move”.The Repeat Profit Systems/Trumpia pairing is designed to remove those barriers.
Lee is highly optimistic that providing clients with access to a powerful technological infrastructure and providing them with implementation and training assistance will do the trick, unlocking access to literally hundreds of millions of mobile devices and to countless prospects who are “outside of existing marketing loops”.
“When people see just how inexpensive and successful a multi-pronged Hybrid Marketing strategy can be, they’re always interested in moving forward. Often, though, they just haven’t felt prepared to take the next step. This partnership will make it simple for anyone to integrate text messaging, email and instant messaging as part of an overall marketing plan”, Lee stated.
Repeat Profits will be offering this new module in its Hybrid Marketing System to new small business clients and entrepreneurs. The company will also service the existing Trumpia client base, and will help to market Trumpia’s offering to the marketing world.
For more information, download our “How to Harness the Untapped Power of Mobile Messaging” whitepaper at www.lee-collins.com/messaging.
LIVE PRESS RELEASE VIEWABLE AT:
http://www.prweb.com/releases/2008/10/prweb1523554.htm
How to Double Your Revenue, With Your Existing Customers
Sep 25th
This technique work online and offline, as do ALL of our Hybrid Marketing strategies. So why am I posting it in the Online category? Well, because I haven’t posted here in a while silly… 
This ties in directly with our concept of “The Ultimate Backend” and a real powerful concept is to challenge yourself, your clients, vendors and employees to constantly search for new businesses within your business.
Here we go…
First, in ANY business there are an unlimited number of offshoot businesses you can create.
You just have to be creative.
For instance, in a mail-order company, you could have an offshoot of consulting to those people that you sell to. You could then telemarket. You could then do seminars and workshops.
For car dealers, you could provide extended warranties and insurance to new car owners.
For a contractor, whether it’s heating and cooling, pools, pest control or whatever, you can provide annual service contracts.
I’ll use a pool contractor as my example, and show you how to double your annual revenue without having to increase your customer base.
A pool contractor for instance might use upselling through the offering of an annual service contract to clean and service a pool four times a year. This can dramatically improve his bottom line.
In fact, we can easily double the value of the customers by added income from adding just 40% of the clients to an annual contract.
How, you ask?
Let’s walk through the math…
For the sake of easy numbers, let’s say the service call for pool service (or pest control, or <insert service here>) is $100 and there are 100 customers per year.
There’s a gross of $10,000, which is $100 per customer.
Here’s the upsell and how to easily double your annual revenue…
The upsell strategy is an annual contract where you’re going to visit four times a year. The cost for each visit to the client is $100, so the total cost at this point is $400 (before giving them your “preferred customer” discount).
If they buy your annual contract today, let’s say you give them a discount of $150, of which now just $250 is the cost to the customer. You following me here? (This is EASY!)
If you close just 40% of these people, your new revenue is $10,000. 40% of 100 is 40 people times $250 (the cost of your annual contract) and that equals $10,000 per year.
So, the new value of these 100 customers is $20,000; $10,000 for the service call ($100 x 100 customers) and another $10,000 for the 40 people who paid $250 for the annual contract.
The value per customer is now $200.
You just DOUBLED your annual revenue!
You still have the same 100 customers, so it didn’t cost you anything extra to gain new customers.
How cool is that?
If you enjoyed this simple strategy, leave a comment – or better TRY IT and let me know how it works for your business! (And if you need help putting the offer together, request a FREE Strategy Session and we’ll help you integrate this powerfully simple technique into your business.)
- Lee Collins
Frank Kern Does it Again With Crazy Mass Control Video!
Aug 11th
I’ll admit I’m a little biased.
Frank Kern is one of my heroes. And mentors. And friends.
And I’ll let you in on a little secret…
When Frank Kern talks about his “instant $648,000 business” in this crazy video I am part of that. Its near the end of the video but when you see it it WILL make perfect sense if you’ve been paying attention to us for the past few months. It’ll be like our own private “ah-ha” moment!
I want you to go watch this video right now.
And here’s my ethical bribe…
Here’s What We Got -
It’s a great 5-part audio coaching program we made for you entitled
“Hybrid Marketing ™ – the Holy Grail of Repeat Profits!”
Here’s What it Will Do For You -
First, you’ll love it! Why? Because we give away some of our BIGGEST Hybrid Marketing ™ tips and strategies in this last-ever public Hybrid Marketing coaching call.
Here’s What I Want You to Do Right Now -
1. Go watch Frank Kern’s Crazy Video, then…
2. Comment and tell me who is in the two posters on his desk.
3. Open a ticket at www.SoCoSupport.com and provide your mailing address so I can send you the CD.
When you do this I will give you a special bonus valued at $197 whether or not you join Mass Control Monthly on Friday. (You should, I did, and it f’in rocks!)
Now, go watch Frank Kern’s Funky Fresh FREE Crazy Video.
– Lee
When You KNOW Something Works, Why Don’t You Just Do It?
Jul 23rd
Stop Talking and Take Action:
If Networking is the Bomb and WILL Grow Your Business,
Why Don’t You Attend More Seminars?
I recently posted a question to Twitter World. I asked what percentage of your business do you feel is a direct result from the amount of networking that you participate in?
The answers varied, but all but a single response said 90% or more of their business was a DIRECT result of networking. More specifically, face to face networking.
And the people who responded aren’t people who are making $20 per month on a website – these are folks like us who are making a VERY comfortable living as an entrepreneur.
You know Lee and I do A LOT of traveling to speaking engagements. Heck, we just returned from the Ross Goldberg event two days ago where we talked about our Hybrid Marketing strategies.
As was expected this live event was a non-stop sharing of great marketing and online traffic strategy info. The tips shared this weekend alone would have made the trip worth while.
But the real beauty of the event was with the other folks there.
We had hordes of like minded people in one place at the same time.
This was a beautiful thing.
There were people at this event that were at all stages of their business. And there were A LOT of folks there that have really achieved substantial business success.
They run their own businesses on their terms.
Isn’t that what you all tell us time and time again is EXACTLY what you want?
And why were these uber successful entrepreneurs taking time out of their incredibly busy schedules to attend this event? The same reason we go to at least 1 event per month…
Cause they know the truth. Networking is the key to their business.
I know that your real desire is to achieve your financial dreams – so what do you think the fastest way to achieve your financial dreams is?
Duh…see who is already doing it successfully and do that!
Folks, 90% of the successful people out there want to see everyone around them reach their dreams and desired levels of achievement.
This is the absolute truth.
When any of us find someone who honestly will do what it takes to succeed, we want to help them along their path as much as possible.
So, taking into account these facts:
- Networking results in over 90% of business for those folks who actually participate in networking
- Group gatherings, such as seminars and workshops, are great places to meet like minded uber successful people
- Most uber successful people love to see everyone around them achieve
Tell me again why you can’t attend live events?
And don’t tell me that you don’t want to spend the money to travel to just get pitched to.
I call Bullshit!
- One – you don’t have to buy anything if you don’t feel it will help your business. Go with the mindset to network with the folks achieving what you want to achieve.
- Two – there are a lot of events that are workshop or lifestyle events. Folks – you won’t even be allowed to buy anything at these events!
Come on – there are no excuses here. You know what you need to do to take your business to the next level.
So Why Don’t You Just Do It?
If you are still hesitant – I can’t help you. You are NOT ready to really grow your business. This may seem blunt, but be real with yourself.
And share your reasons with us. If we don’t understand your barriers, we can’t help you.
If you are ready to take the necessary action, I would like to recommend a lifestyle event.
This lifestyle event is being held in a tropical paradise. Uber successful business owners have already committed to attending.
And no worries about “pitching”. There isn’t even a stage for “presentations”.
La Fortuna, Costa Rica is a national treasure and this event includes group eco-tours and real business problem solving… YOU CAN EVEN GET HOT SEATED if you want AT NO EXTRA COST.
Shoot, after a couple of pretty drinks, we may even give folks our complete Hybrid Marketing business model.
Remember, at other events the true networking magic occurs during social time.
Folks, this whole event is social time! Think of how much you really can make happen… the sky really is the limit!
So check it out…TAKE ACTION and start doing what is necessary to really get your business where you say you want it.
http://www.lee-collins.com/CostaRicaTweetFest.html
Be There Or Be Square!
