Systems, Strategy, and Self-Reliance For Underdog Entrepreneurs and Seasoned Marketers. Since 1999.

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"If you can't describe what you are doing as a system or process, you really don't know what you're doing." - Peter Senge

If you're too busy to build systems into your business, you will always be too busy. Without the right systems in place you will not be able to sustain your business and will become your own bottleneck.


"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat" - Sun Tzu

Having a strategy without a system is nothing more than wishful thinking. They work hand in hand and, when you have both, you become unstoppable in achieving your hopes, dreams, and desires.


"You cannot help people permanently by doing for them, what they could and should do for themselves." - Abraham Lincoln

Self-reliance is the ability, commitment, and effort to provide the physical and spiritual necessities of life for your business, and yourself. This is the ultimate way to step into YOUR power.


The Underdog Manifesto

We are the ones who aren't supposed to win.

We have all the odds stacked against us
as we push our chips ALL IN against the house.

We are the ones everyone laughs at for daring to dream.

Nobody takes us seriously.
They write us off like their taxes.

But while everyone else sleeps on us like a hotel mattress...

We are the ones in the dungeon, working on our craft,
sharpening our swords and preparing for battle.

We've been chewed up, spit out, and beat down.

And we rise up every time.

We are battle-tested, hungrier, and scrappier
than the rest of the playing field.

They underestimate us and we love it.

We are the Underdog entrepreneurs.
And we prove motherfuckers wrong.

If Your Business is Making Under $20k Per Month...

Let's Get You Growing With Our Growth Engine Blueprint.

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If Your Business is Making Over $20k Per Month...

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Who is Lee Collins?

Entrepreneur. Mentor. Adventurer. “The marketer other marketers call when they have a marketing problem”.

Since 1999, Lee has been a trusted advisor to start-ups, small and medium companies, Fortune 500’s, congressmen and every category in between.

After 20 years helping some of the world’s largest businesses, Lee finally realized his true passion… helping Underdog Entrepreneurs attract their ideal clients without the overwhelm, stress and frustration of trial and error.

So he threw off the suit and tie, laced up his field boots, and today Lee’s main focus is helping these budding entrepreneurs build, grow and scale their business, and also working with his advanced private client mastermind in exotic locations around the world.

Learn More About Lee Collins >>


Universities, Fortune 500 companies, ad agencies, accountants, PR Firms, non-profits, marketers,
lawyers, government agencies, small businesses, and everyone in-between. Here are just a few…

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