Do You Have the Courage to (at Least) Double Your Business in the Next Year?
the tremendously ambitious business owner only.
Please only schedule your Top-Down Coaching Interview if you’re
truly ready to take immediate action to grow your business.
This may be the absolute worst possible thing for me to share with you, and I may regret it, but it’s true…
A full 70% of business owners who work 1-on-1 with me shut their business down completely about 3-6 months AFTER we stop working together.
Why?
Because Most Business Owners Insist on "Being the Hero" of Their Own Business...
They don’t have the courage to ask for (and receive) the help they need to build, grow and scale a scalable, secure, survivable, efficient and effective business that runs (mostly) without them.
"Mind is blown... we already made money from the changes we implemented this weekend!"
You may be wondering…
"If things are working so well, why on earth would anyone shut everything down?"
It’s a great question.
One I have asked myself many times.
If working with me they doubled, tripled or 10-20x’ed their business, why shut it down?
What I have learned is everyone has a “success thermostat” or success threshold.
Let me give you a few examples:
Case Study #1: The Webinar Wonder
I always tell every client to not expect much revenue improvement in the first month, but “Jim” (not his real name) was an exception.
We had already doubled his revenue by end of month 1 and, coming up on the end of month 2, we were looking at a massive 13x ROI, a 1300% return in just under 60 days. Crazy results.
That’s when I got the call. (Right before his next invoice was due, by the way.)
After 20+ years of consulting, I can usually tell from the tone what is about to happen, and I heard it in his voice.
“Lee, I just don’t see how I can continue at this rate. It’s just not enough ROI for me”, he boldly declared.
“Jim”, I said, “do you realize we doubled your money last month and this month as we’re just getting things really going we got a 1300% ROI?”
He did. But he said it wasn’t enough. Even though we were on track to crush month 3 with an estimated 25x ROI (or more) if things continued.
“Lee, what you don’t see is this offer may be doing good but the rest of my business is in the tank. I need to get that working if I hope to keep the other stuff going…” and he went on for about 20 more minutes telling me all the reasons why he needed to focus on what WASN’T working instead of what WAS clearly working.
“OK Jim, sounds like you know what you need to do. I truly wish you the best.”
I didn’t even bother pleading my case that, with this offer killing it, he could focus more on it and not the other offers that weren’t working.
Again, two decades of experience told me what I needed to know…
We had exceeded his success thermostat settings. He clearly had already made up his mind and wasn’t willing to work on the mindset side to blast through this new obstacle and embrace this newfound success.
So I let him go.
Look, I don’t know what private struggles Jim had that forced him to make the decision to shut down a business that was taking off like a rocket and I don’t judge him for his choice.
What I do know is this…
Within 45 days after he stopped doing what was working he was struggling more than before we worked together. He shut down the offer we had built together and went back to doing the webinars that simply weren’t working anymore.
Just over 3 months later he shut everything down and is now working for someone else.
Case Study #2: The Sassy Speaker
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Case Study #3: The Boutique Agency
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Case Study #4: The Not-a-Guru Agency
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Who is Lee Collins?
Charles Lee Collins
Since 1999, Lee Collins has personally guided hundreds of small business clients (and thousands more with his trainings) to build and optimize their sales and marketing systems resulting in more sales, more profit and most importantly – more time freedom from their business.
This includes businesses of all types and sizes, from digital marketing agencies to attorneys to eCommerce to Fortune 500’s to congressmen, and virtually everyone in between.
If you’re looking to grow or scale your business but you find yourself overwhelmed, stuck, and needlessly frustrated, Lee can help.
“My calling is to help business owners of all sizes find success. Systems are the way.” – Lee Collins
In your '2-Day Intensive' you get specific answers to any and all of your Systems, Operations, Business Development and Online and Offline Marketing questions...
The advantages of this type of personal guidance are clear.
#1
You Get Specific Feedback on Improving YOUR Business
No cookie cutter, “one size fits all” answers allowed.
You’ll get 2 full days with husband and wife team Lee & Natalie, where we will personally help you get the most of our time together.
“Sweet” Lou Bortone on what he dubbed the “Throne of Breakthroughs”
Day 1 is all about tearing your business apart and determining what is going right and what is going wrong in your business. No stone will be left unturned.
Day 2 is about putting it all together, with a solid, comprehensive plan for executing the strategy we lay out together. Depending on your business we could lay out an entire YEAR for you, with strategic plans to actually make it work for you every step of the way.
• We’ll look at where you are now
• We’ll look at where you want to go
• We’ll map out and execute on the strategy to get you there
In our 2 days together, we’ll dig into a little of EVERYTHING:
- Client Targeting Systems,
- Lead Generation Systems,
- Sales Systems,
- Marketing Systems,
- Conversion Systems,
- Testing Systems,
- Crisis Handling Systems,
- Follow-Up Systems,
- Standard Operating Procedures, and
- Automation to keep things going without you!
And, never fear, you’re not in this alone anymore…
If you want to talk about your salesletter, then we’ll tell you how to make changes to get more people to buy. If you want to talk about your email or website or sales copy or funnel or offer or upsell, then we’ll explain how to get more profits from it.
In our 2 days together, you will get specific strategies that you can begin using immediately to bring more sales and profits to your business.
#2
We Will Set the Curriculum Specific to YOUR Business Needs!
Whatever is most important to your business, that’s what we’re going to work on. Period.
Our focus will start with these 3 areas:
SALES, then
PROFIT, then
OPTIMIZATION.
Those lead to what (most) entrepreneurs want to enjoy, more time freedom to have an Impact and create a Legacy business (that you can hand down or sell).
But we have to start by building a solid foundation.
Maybe it’s a salesletter.
Maybe it’s driving traffic to your site.
Maybe it’s creating a product.
Maybe it’s publishing an ezine or podcast.
Maybe it’s putting together a joint venture project.
Doesn’t matter what it is… together, we’ll “figure it out” and lay out a roadmap to get it done.
Here are a few other things we may cover in our time together:
We won’t have time to cover ALL this while we’re together but, these are some of the things we might talk about.
(If not you’ll get access to it in your Member Portal to enjoy later at your leisure!)
- How to create a killer offer that everyone will yell “shut up and take my money!” Amateur marketers think they need to create a product. Rich marketers think about creating OFFERS. Offers vs Products – two different things here.
- How to be in business for your own but NOT by your own!
- Killer Copywriting Crash Course – how to sell your product using text and images. Learn how to convert prospects into buyers and increase your conversion rates with simple tweaks to your sales copy.
- Skyrocket Your Conversion Rates With Sales Videos – I also provide you a template to create your own sales video and watch your conversions triple!
- Make More Bang For The Buck With Upsells – the ‘secret sauce’ to increase your customer lifetime value by +500% without extra traffic or buyers count.
- How To Close More Sales With Downsells – how would you like to make +10% or even +20% more sales without creating a new product or offer? One simple tweak and watch your profits soar with no extra effort!
- How To Setup Your Autoresponder and start sucking in buyers and prospects leads like a vacuum on steroids!
- Simple Trick To Get +10% More Subscribers To Your Mailing List – it is a given that not everyone who visits your website will buy your product on first contact. Even at a phenomenal 10% conversion rate, what about the other 90% of the visitors that did nothing? Find out what to do with the rest of the idle visitors and monetize to the max!
- How To Launch Your Product For Big Paydays – this is the ultimate technique reserved for the top elites of Internet Marketing. Gain the mastery to bring in an unnatural amount of sales flooding into your Inbox on the launch day and catapult into your niche as the newest name in the hall of fame!
- Traffic Generation Secrets to pump in perpetual traffic to your website even after your launch is over – or BEFORE your launch to test your offer conversions!
- How And Where To Get An Army Of Affiliates To Willingly Promote Your Product – and some will even beg to be let in! I will also show you the key motivators that make or break your online success. Remember: it’s still a people business!
- The biggest reason why some marketers are actually happy and well fed while others are bitter and living off Top Ramen. There is a very specific obstacle standing in your way and it’s easy to let it overpower you. Find out how to crush it for good.
- How to get professional writers to help you put money in your pockets absolutely free of charge whenever you’re stuck for ideas. This is a goldmine and it’s hiding from you in plain site. I give you several resources you can start using right now to set up your new income streams.
- How to make money no matter how slow the economy gets. I don’t usually discuss this because most people don’t believe it’s actually this easy but I can tell you from personal experience that you can make money in any situation.
- Examples you can copy and model your own income streams after. I give you my full permission to swipe any of the ideas and examples I’ve given for your own projects. This makes it even easier for you to get started right away.
- How to run through this system backwards and still make money. There are no hard and fast rules. Once you understand the basic concept, you can use it however you see fit. That gives you the freedom to generate cash on your terms.
- Why there are dozens of targeted traffic methods that you should master before even considering SEO…
- SEO isn’t the same as it was even 6 months ago and why your obsession with SEO is actually harming conversions and restricting your income…
- Several underground traffic methods that your favorite ‘gurus’ probably don’t even know exist…
- The one list building method recommended by 90% of gurus that actually destroys your credibility and conversion rates. (Oopsie!)
- Why the size of your list is completely irrelevant…
- The simple trick that will double your conversions when promoting an affiliate offer (or your own offer) by Email…
- How to create “Profit Nuggets” that turn customers into “Evangelists” with this simple technique and have them telling everyone about your offers.
- How to build back-end offers that double, triple, even quadruple your sales each week without you even lifting a finger.
- Five “tested” email formats that that you can steal and “CUT AND PASTE” that are proven to generate thousands of dollars in sales over the years.
- Where to go for “secret” resources that no one is talking about online to build a list of targeted subscribers quickly – specifically interested in any niche’ that you choose.
- How to make the most out of every email you send out – what days work best with what offers!
- How to write convincingly simple email sales copy and promotions that will guarantee you customers click on your offers and purchase your products.
- 6 Keys to producing “Multiple Streams Of Website Income” and exactly how to do that the right way – (because doing it the wrong way will make your list of customers “unsubscribe” faster than a snowball melts in July.
- The SINGLE-MOST Important “Golden Rule” For Building Your Business On A “ROCK SOLID” Foundation – and 7 insider “short cuts” practically nobody’s using online!
- 4 More Ways to Write Emails That Produce Thousands of Dollars in Sales…overnight (and generate 50 pre-qualified leads or more daily)
- How to generate $2,000 or more without spending a single penny on advertising… and why you’ll never want to pay for advertising again!
- How to create “Stealth Profit Nuggets” secretly hidden throughout your website that you simply give away to your customers and instantly turn them into “Evangelists” (and have them telling everyone else about your website.)
- How to build “hypnotic” back-end offers that double, triple, even quadruple your sales each week without you even lifting a finger.
- How to write convincing sales copy and promotions that will guarantee your customers click on your offers and make a purchase – and the #1 “stupid-simple” way you can guarantee you double your sales on every one in three customers.
- And much more…
PS: If yours is determined to not be a good plan, we reserve the right to lay out a new plan – we want our time together to be as impactful and powerful for you as possible!
#3
You’ll Always Get Our Honest and Forthright Opinion
Look, there is no room for “kid gloves” when we’re talking about how to grow your business.
We won’t sugar coat anything just to make you feel good. We’ll be kind and encouraging, but we’ll also call it like we see it.
We only have 2 days together, so we simply don’t have time to nurture the sensitivities and stories you want to feed us that causes you to stay stuck where you are. (It wastes valuable time that we could be using together to double, or even add an extra zero to the end of your bank account.)
Other people will make you feel good about what you’re doing wrong.
With us, you will get called out on your BS.
You’re paying us to help you be more effective in growing and scaling your business – not to be coddled.
If your ad copy doesn’t have a chance of getting sales, we’ll tell you. If the product idea is horrible, then we’ll let you know. All the while, anytime you are heading off track, we’ll point you in the right direction.
But we’ll always do it with love and your best interest at heart.
#4
You Get 2 3 Full Months of Personal Follow-up With Us
Once per month we’ll get on the phone (or Zoom) and do a checkup with you to be sure you are staying on track. Between calls we are available by email to answer questions and give you support and feedback on the plan we created together.
You get to ask Lee & Natalie anything, anytime! And it’s us personally answering you… not one of our staff or students!
(Plus, you can extend this up to a full year if you wish!)
“I have a plan for the next 6 months or longer… to take my business to a whole new level!” – Lou Bortone, LouBortone.com
Bottom line: it’s all about helping you build and grow your business, and addressing specific issues of importance to YOUR business.
We'll be your tour guides ... you tell us how you want your business to GROW!
Full 2-Day, In-Person VIP Intensive Hosted by Husband and Wife Team Lee Collins and Natalie Collins
$12,500
(Book Your Call Now for Best Pricing)
Right now you have the power
to balance things in your favor.
Please only schedule your VIP Intensive Interview if you’re ready to take immediate action to grow your business. Limited 1-Day Intensives also available.
Important: You are responsible for your travel and lodging expenses to our location near Salt Lake City, UT. (Most people just make it a mini-vacation.) We will cover your lunch, dinner, and reserving a private location where we can work together uninterrupted. Please expect ~8 hours per day of work, with a 60-minute lunch break at the mid-point each day. Any other questions, please ask on our call. Schedule your call now.
QUADRUPLED my income that first month
Just one of Lee Collins ideas impacted the way I do my entire business. I’ve got a lot less stress, finally have a method to my madness, and I’ve been able to focus on the FUN parts of my business rather than the “work”. While I initially hired Lee with borrowed money, he QUADRUPLED my income that first month. So it was totally worth it.
He’s smart, technical and a very good marketer
Lee Collins did a great job running my company and managing the turnaround plan. He’s smart, technical and a very good marketer – as in one of the few people who can actually write great copy that really sells. Plus in the past 18 months Lee has created processes to make the company run better with 75% less staff and has also helped us successfully resolve over $750,000 in affiliate and other debt! Thanks Lee!
The best at identifying what is holding you back
Completing the manuscript to my book and a launch blueprint. Had a great meeting with Lee Collins this morning. He is the best at identifying what is holding you back and then giving you a solution. Thanks, Lee!
Sees things I cannot see in my business
When I ask myself why we continue to work together, it comes down to one main thing: you can see things in the “matrix” of my business and marketing that I cannot see. To me that’s worth everything.
Another record-breaker!
I show 330 sales as of now and we still have a day and a half to go with the last day usually being our biggest. We might have another record breaker on our hands!
More than delivered what you promised
You’re probably the first coach I’ve worked with who has more than delivered what you promised in terms of actual cash.
Longevity + Results is what folks will get with you
When you look for someone to work on your business, marketing, ads and such… you want longevity in that relationship. Longevity + Results is what folks will get with you, Lee.
A calm way of looking at things
Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He’s also wickedly smart about how to grow your business. I’d highly recommend getting time with him if you can, and listen and take notes on what is said!
Knowledge + special brand of loving care
I can honestly say if you have an opportunity to work with this dynamic duo GRAB it. Their combined knowledge and special brand of loving care (yes even though loving) is unparalleled. In a world where so many are coaching with very little experience these two rise to the top not only with years of experience but amazing integrity and authenticity. Do yourself a favor and explore working together it will change your life.
Has SOP’s down to a science
There’s a reason we dubbed Lee the “SOB of SOP’s” – he’s got the art of writing SOP’s (Standard Operating Procedures) THAT ACTUALLY WORK down to a science! Even if you have SOP’s now, he’ll make them work 10x better. Thank you!