I'm the Guy You Call When You're Feeling Overwhelmed, Stressed Out and Frustrated Because None of Your Marketing is Working.

Anybody who thinks systems aren't sexy never had one that works.
Charles Lee Collins, MSA

Who is Lee Collins?

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Lee Collins and his wife Natalie exploring Moab, UT

Air Force veteran and former corporate VP, Lee Collins is best known as an early pioneer of Direct Response Marketing on the Internet.

Since 1999, Lee has parlayed his experience into his Top-Down Consulting Framework to help thousands of clients build and optimize their “Repeat Profit” marketing systems resulting in more sales, more profit and most importantly – more freedom from their business with less stress, and without the typical overwhelm and frustration.

When Lee isn’t helping clients solve marketing and systems problems, he enjoys time with his wife contemplating by a campfire, exploring a mountain or desert trail in his Jeep Gladiator, or planning their next epic BBQ roadtrip.

“I’m the guy you call when you’re feeling overwhelmed, stressed out and frustrated because none of your marketing is working. Let me solve your marketing problems, so you don’t have to… systems are the way.”

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Lee Collins
Top-Down Consultant

Over the past 30+ years I have worn many hats.

I have been a Tech Controller (493/3C2) in the US Air Force, a VP in charge of the Network Performance Infrastructure for Bank of America, and even managed the global Network Performance division for Ross Perot’s Electronic Data Systems.

After that, I hung up my tie and went rogue.

Today, I’m best known as one of the early pioneers of Direct Response Marketing on the Internet.

That has evolved into Top-Down Consulting, private coaching, my “Repeat Profit” Marketing Systems, and too many other trainings than I have room to list here.

Since 1999, I have been a trusted advisor, managing director, and part-time CMO to many successful entrepreneurs, Fortune-rated companies and even politicians.

In that time, I have helped thousands of clients build and optimize their marketing and back-end systems resulting in more sales, more profit and more satisfaction from their business.

More importantly, I helped them experience more time freedom in their business with less stress, and without the typical overwhelm, stress, and frustration.

I have also created 5 of my own successful businesses, had a nice exit from one of those, and burned a few others down. (Hey, everything in business isn’t sunshine and roses. If you’re afraid to fail big, you’ll never win big.)

It’s all still very humbling for this dirt road trailer park kid from South Carolina.

I have talked about these experiences on podcasts and written about them in local magazines, in places like the Bank of America Small Business Community and even on my own blogs. I have received awards for my website designs, been recruited by politicians and top marketing agencies to help with promotions and book launches and have been twice named one of the top 50 marketers in the world to watch.

Every success I or my clients have ever enjoyed came down to one main thing: SYSTEMs.

That’s why I know…

Systems are the way.

I’m talking about:

  • Client Targeting Systems,
  • Lead Generation Systems,
  • Sales Systems,
  • Conversion Systems,
  • Testing Systems,
  • Management Systems,
  • Crisis Handling Systems,
  • Follow-Up Systems,
  • Standard Operating Procedures,
  • … and whatever other system we decide is needed

My primary role as your Top-Down Consultant (aka part-time/fractional CMO) is “to solve systems and marketing problems so you don’t have to”.

I’m certain when we implement these systems for you, your business will never be the same and – no matter what – you’ll always be in a better position than before we met.

> Talk to Lee

Kind words from clients, partners and friends...

QUADRUPLED my income that first month

Just one of Lee Collins ideas impacted the way I do my entire business. I’ve got a lot less stress, finally have a method to my madness, and I’ve been able to focus on the FUN parts of my business rather than the “work”. While I initially hired Lee with borrowed money, he QUADRUPLED my income that first month. So it was totally worth it.

Kristen Joy

He’s smart, technical and a very good marketer

Lee Collins did a great job running my company and managing the turnaround plan. He’s smart, technical and a very good marketer – as in one of the few people who can actually write great copy that really sells. Plus in the past 18 months Lee has created processes to make the company run better with 75% less staff and has also helped us successfully resolve over $750,000 in affiliate and other debt! Thanks Lee!

Brad Fallon

The best at identifying what is holding you back

Completing the manuscript to my book and a launch blueprint. Had a great meeting with Lee Collins this morning. He is the best at identifying what is holding you back and then giving you a solution. Thanks, Lee!

Tom Bice

Sees things I cannot see in my business

When I ask myself why we continue to work together, it comes down to one main thing: you can see things in the “matrix” of my business and marketing that I cannot see. To me that’s worth everything.

Jim Krautkramer

Another record-breaker!

I show 330 sales as of now and we still have a day and a half to go with the last day usually being our biggest. We might have another record breaker on our hands!

Joseph Michael

More than delivered what you promised

You’re probably the first coach I’ve worked with who has more than delivered what you promised in terms of actual cash.

Felicia Slattery

Longevity + Results is what folks will get with you

When you look for someone to work on your business, marketing, ads and such… you want longevity in that relationship. Longevity + Results is what folks will get with you, Lee.

Bob Yeager

A calm way of looking at things

Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He’s also wickedly smart about how to grow your business. I’d highly recommend getting time with him if you can, and listen and take notes on what is said!

Rick Dearr

Knowledge + special brand of loving care

I can honestly say if you have an opportunity to work with this dynamic duo GRAB it. Their combined knowledge and special brand of loving care (yes even though loving) is unparalleled. In a world where so many are coaching with very little experience these two rise to the top not only with years of experience but amazing integrity and authenticity. Do yourself a favor and explore working together it will change your life.

Laura Wright

You can’t find more savvy guys to teach you

Direct Response Marketing 2.0 is a Godsend for people stuck in the Internet Marketing paradigm. It’s clear, step-by-step modules show you the fastest and easiest ways to get hyper-responsive OFFLINE buyers flooding your website.Sure, this seems like a crazy idea, but I’ve been using these tactics for years and made millions with them. I recommend you give Direct Response Marketing 2.0 a try. You will be shocked at your results when you put the information into action. And you certainly can’t find more savvy guys to teach you how.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in PREVA1LAcademy.com

Dave Lakhani

An asset to your and your business for years to come

brian basilico

Lee Collins is a one in a million person who teaches you by listening in ways that other miss. He uses his experience to really get the most out of you, and provides honest and actionable feedback that will be an asset to your and your business for years to come!

Brian Basilico

He spoke one word into my life that changed my business forever!

I so appreciate crossing paths with Lee Collins. I met him nearly a year ago at a marketing meeting. He was so patient with me & all my ignorant questions! But he spoke one word into my life that changed my business forever! Now, I’m living in my best space, doing what I love BEST! It’s not often that someone like Lee passes your way. But if you slow down long enough to listen, he might just point you in a new direction that leads you to the place where you can live your best life as the most authentic YOU! Thanks, Lee!

Rhonda Knight Boyle

The dude is just crazy weird smart

Lee Collins? The dude is just crazy weird smart.

Frank Kern

You are a blessing! Thanks Lee.

Hey Lee – quick update from the stuff that I’ve done since our phone call. Last night I had an epiphany! I can purchase our dream home this year without spending any more on housing than I am right now. I owe this current roll that I’m on, at least in part, to you. You are a blessing! Thanks Lee.

Darrin Mish

You have created a site that’s packed with great stuff

Lee Collins, You have created a site that’s packed with great stuff and have definitely delivered on content and bonuses. Anyone who has been chasing leaves in the wind then it’s time to get focused on a system that works!

*Note from Lee: All the trainings Gerald is referring to are now included in PREVA1LAcademy.com

Gerald Hardie

A great reminder of a conscious, intentional being of service

You are such a great reminder of a conscious, intentional being of service. Inspiring. Thank you Lee Collins.

Cristy Emerson

Thank you so much Lee Collins for making it so easy to learn

I would’ve paid $500 + just for the section on “Promoting Your Business For Free” let alone the rest. Thank you so much Lee Collins for making it so easy to learn, I’ll be using these ideas to make tons of cashola for me and my clients… in fact, I started yesterday!

*Note from Lee: Direct Response Marketing 2.0 is just one of the great trainings in PREVA1LAcademy.com

Jay Simcic

A quiet, gentle confidence and a true caring about life and the people you touch

Lee Collins, you ROCK! You are so heart centered and wonderful… a beautiful soul. First impression… you “might be” some “bad-ass” IM’er, but as soon as I took time to talk to you I realized you exude a quiet, gentle confidence and a true caring about life and the people you touch… did I say you ROCK? Yeah… you ROCK! Lee Collins

Kay Rice

You definitely under-promised and over-delivered

What a breath of fresh air! Finally something that’s not some sleazy magic pill, but a great take-you-by-the-hand course that is literally blowing me away. This IS cutting-edge! You definitely under-promised and over-delivered. I’m already working on a couple of these tactics RIGHT NOW. I will let you know how it goes!

*Note from Lee: One Page Money Makers is just one of the many great trainings in PREVA1LAcademy.com

Jenna Lloyd

One of the most genuine guys I’ve ever met

Just did my scheduled appointment with Lee Collins, and I gotta say, Lee is one of the most genuine guys I’ve ever met! (I have met him in passing before, but never really got to know him.) Nothing but good came from making that call. (Just saying) These calls are zero pitch, full on help from a friend who would give the shirt off his back to someone, I know.

Tom Bell

Really know what they’re talking about

I’ve sold over $50 Million of products online. But, after Direct Response 2.0, I think my business next year in Offline Marketing is gonna dwarf what I do in Online Marketing. These guys really know what they’re talking about. Take a good, hard look at the training… there’s still a ton of people out there in the offline world. These are great guys, Lee, Alan, Mike, Erik and crew, I stand behind them 100% and I love ’em.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in PREVA1LAcademy.com

Perry Belcher

This man is the MF’ing TRUTH

Excuse my language, but this man right here is the motherfucking TRUTH. While at SMMU for just ONE year, I learned a lifetime’s worth of knowledge and RAPIDLY advanced my skillset in not just online marketing, but business in general… and a lot of that is owed to Lee Collins and our CEO there. The “one-page moneymakers” are real. I’ve seen them work first-hand. So if you need an outside perspective, take his offer to talk to him for an hour for free, it’ll probably change your life. Thank you for mentoring me, I promise to pay it forward like you always have.

David Ahn

You guys nailed the content

It’s about time a course like Direct Response Marketing 2.0 was made available. You guys nailed the content, there’s tricks in here I’ve NEVER heard. And that’s pretty rare. Why? Because even though most people consider me an “Internet Marketer” I use some of the very same offline techniques with awesome results. If you are not getting where you want to go with online only, I suggest you get DRM 2.0 now… before it’s too late to save your business.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in PREVA1LAcademy.com

Kirt Christensen

Thanks for the solid coaching Lee Collins

Thanks for the solid coaching Lee Collins! Just used steps 1-3 that you showed me and already closed on a cooling system diagnosis with a customer that came to me for my services!

David Samaha

Completely changed my business

Lee Collins, When I came across your Hybrid Marketing it completely changed my business… I was pretty sure I’d died and gone to heaven (I think Frank Kern sent it to me as part of his monthly Mass Control package). I manage a lot of launches in the financial markets for clients and I always try to get them to do the same thing – the smart ones listen and never look back. So – thank you Lee.

*Note from Lee: Hybrid Marketing is just one of the many great trainings in PREVA1LAcademy.com

Brandon Fredrickson

Has SOP’s down to a science

There’s a reason we dubbed Lee the “SOB of SOP’s” – he’s got the art of writing SOP’s (Standard Operating Procedures) THAT ACTUALLY WORK down to a science! Even if you have SOP’s now, he’ll make them work 10x better. Thank you!

JP Maroney

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Watch the Video Below to View 40+ More Testimonials
From Our First Live Internet Marketing Seminar!

Hand-written notes and emails all the way back to 2005
(when I first started collecting and archiving client feedback)

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If They’re Not Smarter Than You, Why Are They Getting 2x, 4x or 20x Better Results Than You? Let's fix that.