I'm the Guy You Call When You're Feeling Overwhelmed, Stressed Out, and Frustrated Because None of Your Marketing is Working.

Anybody who thinks systems aren't sexy never had one that works.
Charles Lee Collins, MSA

Who is Lee Collins?

lee collins marketing outdoors preva1l

Lee Collins from the mobile command post

Lee Collins is a former Air Force Network Systems Engineer and Fortune 500 Corporate VP – who is best known as an early pioneer of Direct Response Marketing on the Internet. He also has over 23 years experience running operations for multiple multi-million dollar marketing, software, SEO, financial, and business coaching companies.

As a trusted advisor and teacher, he has been instrumental helping clients succeed in 42+ different industries, and has been creating online training and courses since 1999 designed to help his clients and students plan, design, and build their marketing systems so they can focus on what they enjoy the most – with less stress, and without the typical overwhelm and frustration.

When Lee isn’t being invited to private masterminds with industry leaders, working with New York Times bestselling authors, growing his own companies, or helping his high-level private clients solve big (and small) marketing and operations problems, Lee is most likely off-grid and unreachable exploring the United States backcountry in his fully-equipped Jeep Gladiator. Or just gone fishing.

“The driving force behind everything I do is to leave each person a little better than I found them.”

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Lee Collins
Top-Down Consultant (Since 1999)

Over the past 30+ years I have worn many hats.

I have been a Tech Controller (493/3C2) in the US Air Force, a VP in charge of the Network Performance Infrastructure for Bank of America, and even managed the global Network Performance division for Ross Perot’s Electronic Data Systems.

After that, I hung up my tie and went rogue.

Today, I’m best known as one of the early pioneers of Direct Response Marketing on the Internet.

That has evolved into Top-Down Consulting, private coaching, my “Repeat Profit” Marketing Systems, and too many other trainings than I have room to list here.

Since 1999, I have been a trusted advisor, managing director, and part-time CMO to many successful entrepreneurs, Fortune-rated companies and even politicians.

In that time, I have helped thousands of clients build and optimize their marketing and back-end systems resulting in more sales, more profit and more satisfaction from their business.

More importantly, I helped them experience more time freedom in their business with less stress, and without the typical overwhelm, stress, and frustration.

I have also created 5 of my own successful businesses, had a nice exit from one of those, and burned a few others down. (Hey, everything in business isn’t sunshine and roses. If you’re afraid to fail big, you’ll never win big.)

It’s all still very humbling for this dirt road trailer park kid from South Carolina.

I have talked about these experiences on podcasts and written about them in local magazines, in places like the Bank of America Small Business Community and even on my own blogs. I have received awards for my website designs, been recruited by politicians and top marketing agencies to help with promotions and book launches and have been twice named one of the top 50 marketers in the world to watch.

Every success I or my clients have ever enjoyed came down to one main thing: SYSTEMs.

That’s why I know…

Systems are the way.

I’m talking about:

  • Client Targeting Systems,
  • Lead Generation Systems,
  • Sales Systems,
  • Conversion Systems,
  • Testing Systems,
  • Management Systems,
  • Crisis Handling Systems,
  • Follow-Up Systems,
  • Standard Operating Procedures,
  • … and whatever other system we decide is needed

My primary role as your Top-Down Consultant (aka part-time/fractional CMO) is “to solve systems and marketing problems so you don’t have to”.

I’m certain when we implement these systems for you, your business will never be the same and – no matter what – you’ll always be in a better position than before we met.

> Talk to Lee

Kind words from clients, partners and friends...

Impacted the way I do my ENTIRE business

Just one of Lee Collins ideas impacted the way I do my entire business. I’ve got a lot less stress, finally have a method to my madness, and I’ve been able to focus on the FUN parts of my business rather than the “work”. While I initially hired Lee with borrowed money, it was totally worth it.

Kristen Joy

He’s smart, technical and a very good marketer

Lee Collins did a great job running my company and managing the turnaround plan. He’s smart, technical and a very good marketer – as in one of the few people who can actually write great copy that really sells. Plus in the past 18 months Lee has created processes to make the company run better with 75% less staff and has also helped us successfully resolve an enormous amount of affiliate and other debt! Thanks Lee!

Brad Fallon

The best at identifying what is holding you back

Completing the manuscript to my book and a launch blueprint. Had a great meeting with Lee Collins this morning. He is the best at identifying what is holding you back and then giving you a solution. Thanks, Lee!

Tom Bice

Sees things I cannot see in my business

When I ask myself why we continue to work together, it comes down to one main thing: you can see things in the “matrix” of my business and marketing that I cannot see. To me that’s worth everything.

Jim Krautkramer

Another record-breaker!

I show 330 sales as of now and we still have a day and a half to go with the last day usually being our biggest. We might have another record breaker on our hands!

Joseph Michael

More than delivered what you promised

You’re probably the first coach I’ve worked with who has more than delivered what you promised in terms of actual cash.

Felicia Slattery

Longevity + Results is what folks will get with you

When you look for someone to work on your business, marketing, ads and such… you want longevity in that relationship. Longevity + Results is what folks will get with you, Lee.

Bob Yeager

A calm way of looking at things

Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He’s also wickedly smart about how to grow your business. I’d highly recommend getting time with him if you can, and listen and take notes on what is said!

Rick Dearr

Knowledge + special brand of loving care

I can honestly say if you have an opportunity to work with this dynamic duo GRAB it. Their combined knowledge and special brand of loving care (yes even though loving) is unparalleled. In a world where so many are coaching with very little experience these two rise to the top not only with years of experience but amazing integrity and authenticity. Do yourself a favor and explore working together it will change your life.

Laura Wright

You can’t find more savvy guys to teach you

Direct Response Marketing 2.0 is a Godsend for people stuck in the Internet Marketing paradigm. It’s clear, step-by-step modules show you the fastest and easiest ways to get hyper-responsive OFFLINE buyers flooding your website.Sure, this seems like a crazy idea, but I’ve been using these tactics for years and made millions with them. I recommend you give Direct Response Marketing 2.0 a try. You will be shocked at your results when you put the information into action. And you certainly can’t find more savvy guys to teach you how.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in InsiderLessons.com

Dave Lakhani

An asset to your and your business for years to come

brian basilico

Lee Collins is a one in a million person who teaches you by listening in ways that other miss. He uses his experience to really get the most out of you, and provides honest and actionable feedback that will be an asset to your and your business for years to come!

Brian Basilico

He spoke one word into my life that changed my business forever!

I so appreciate crossing paths with Lee Collins. I met him nearly a year ago at a marketing meeting. He was so patient with me & all my ignorant questions! But he spoke one word into my life that changed my business forever! Now, I’m living in my best space, doing what I love BEST! It’s not often that someone like Lee passes your way. But if you slow down long enough to listen, he might just point you in a new direction that leads you to the place where you can live your best life as the most authentic YOU! Thanks, Lee!

Rhonda Knight Boyle

The dude is just crazy weird smart

Lee Collins? The dude is just crazy weird smart.

Frank Kern

You are a blessing! Thanks Lee.

Hey Lee – quick update from the stuff that I’ve done since our phone call. Last night I had an epiphany! I can purchase our dream home this year without spending any more on housing than I am right now. I owe this current roll that I’m on, at least in part, to you. You are a blessing! Thanks Lee.

Darrin Mish

You have created a site that’s packed with great stuff

Lee Collins, You have created a site that’s packed with great stuff and have definitely delivered on content and bonuses. Anyone who has been chasing leaves in the wind then it’s time to get focused on a system that works!

*Note from Lee: All the trainings Gerald is referring to are now included in InsiderLessons.com

Gerald Hardie

A great reminder of a conscious, intentional being of service

You are such a great reminder of a conscious, intentional being of service. Inspiring. Thank you Lee Collins.

Cristy Emerson

Thank you so much Lee Collins for making it so easy to learn

I would’ve paid $500 + just for the section on “Promoting Your Business For Free” let alone the rest. Thank you so much Lee Collins for making it so easy to learn, I’ll be using these ideas to make tons of cashola for me and my clients… in fact, I started yesterday!

*Note from Lee: Direct Response Marketing 2.0 is just one of the great trainings in InsiderLessons.com

Jay Simcic

A quiet, gentle confidence and a true caring about life and the people you touch

Lee Collins, you ROCK! You are so heart centered and wonderful… a beautiful soul. First impression… you “might be” some “bad-ass” IM’er, but as soon as I took time to talk to you I realized you exude a quiet, gentle confidence and a true caring about life and the people you touch… did I say you ROCK? Yeah… you ROCK! Lee Collins

Kay Rice

You definitely under-promised and over-delivered

What a breath of fresh air! Finally something that’s not some sleazy magic pill, but a great take-you-by-the-hand course that is literally blowing me away. This IS cutting-edge! You definitely under-promised and over-delivered. I’m already working on a couple of these tactics RIGHT NOW. I will let you know how it goes!

*Note from Lee: One Page Money Makers is just one of the many great trainings in InsiderLessons.com

Jenna Lloyd

One of the most genuine guys I’ve ever met

Just did my scheduled appointment with Lee Collins, and I gotta say, Lee is one of the most genuine guys I’ve ever met! (I have met him in passing before, but never really got to know him.) Nothing but good came from making that call. (Just saying) These calls are zero pitch, full on help from a friend who would give the shirt off his back to someone, I know.

Tom Bell

Really know what they’re talking about

After Direct Response 2.0, I think my business next year in Offline Marketing is gonna dwarf what I do in Online Marketing. These guys really know what they’re talking about. Take a good, hard look at the training… there’s still a ton of people out there in the offline world. These are great guys, Lee, Alan, Mike, Erik and crew, I stand behind them 100% and I love ’em.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in InsiderLessons.com

Perry Belcher

This man is the MF’ing TRUTH

Excuse my language, but this man right here is the motherfucking TRUTH. While at SMMU for just ONE year, I learned a lifetime’s worth of knowledge and RAPIDLY advanced my skillset in not just online marketing, but business in general… and a lot of that is owed to Lee Collins and our CEO there. The “one-page moneymakers” are real. I’ve seen them work first-hand. So if you need an outside perspective, take his offer to talk to him for an hour for free, it’ll probably change your life. Thank you for mentoring me, I promise to pay it forward like you always have.

David Ahn

You guys nailed the content

It’s about time a course like Direct Response Marketing 2.0 was made available. You guys nailed the content, there’s tricks in here I’ve NEVER heard. And that’s pretty rare. Why? Because even though most people consider me an “Internet Marketer” I use some of the very same offline techniques with awesome results. If you are not getting where you want to go with online only, I suggest you get DRM 2.0 now… before it’s too late to save your business.

*Note from Lee: Direct Response Marketing 2.0 is just one of the many great trainings in InsiderLessons.com

Kirt Christensen

Thanks for the solid coaching Lee Collins

Thanks for the solid coaching Lee Collins! Just used steps 1-3 that you showed me and already closed on a cooling system diagnosis with a customer that came to me for my services!

David Samaha

Completely changed my business

Lee Collins, When I came across your Hybrid Marketing it completely changed my business… I was pretty sure I’d died and gone to heaven (I think Frank Kern sent it to me as part of his monthly Mass Control package). I manage a lot of launches in the financial markets for clients and I always try to get them to do the same thing – the smart ones listen and never look back. So – thank you Lee.

*Note from Lee: Hybrid Marketing is just one of the many great trainings in InsiderLessons.com

Brandon Fredrickson

Has SOP’s down to a science

There’s a reason we dubbed Lee the “SOB of SOP’s” – he’s got the art of writing SOP’s (Standard Operating Procedures) THAT ACTUALLY WORK down to a science! Even if you have SOP’s now, he’ll make them work 10x better. Thank you!

JP Maroney

Jeffry Civey

I have had the pleasure of knowing Lee for years now and the benefit of having him coach me on many lines of business. You cannot go wrong with this guy. A true soul and friend.

Jeffry Civey

Jacob Mackey

Lee Collins, you have helped me with many things, from marketing to just plain ole good advice!

Jacob Mackey

Cristy Emerson

You are such a great reminder of a conscious, intentional being of service. Inspiring. Thank you Lee Collins.

Cristy Emerson

Craig Compton

I want to tell you how I think it’s great that you’re available for everybody here, and for the price of the package it’s just one of the best values I’ve run across in a number of years online doing Adsense marketing and other types of niche marketing. I actually look forward to seeing your name and getting that email and the content that you bring to me, so thanks a lot and I look forward to a long, profitable relationship. I appreciate it.

Craig Compton

Georgia Gotthardt

You always made me laugh and listened to my complaining… LOL… You’re an amazing person and a treasured friend.

Georgia Gotthardt

Barry Ferguson

WOW! This is exactly what I have been looking for! This is going to take my business to new heights! With all the bonuses you’ve given, I can’t see how I can fail. You’ve also shown me how to get my articles (one of my strengths) up and out to the masses with your template. You’ve also cut my learning curve down and I’m grateful for that. Lee Collins you are a breath of fresh air among internet marketers. You’ve got a subscriber for life!

Barry Ferguson

Danielle Barber

You encouraged me daily as my training partner at Pride Mixed Martial Arts. And you weren’t afraid to hit a girl.

Danielle Barber

Harry Crowder

Hi Lee Collins, Harry Crowder here from Winnipeg,Canada. People dealing with you definitely get way more than they pay for plus you don’t bombard your customers with tons of other “stuff” just so you get more commissions!! Dealing with you is a breath of fresh air on the Internet Smog Screen. Thanks for saving me lots of time and money!!

Harry Crowder

Raven Hart

You helped me feel a sense of worth when I was a teenager, and I felt like the entire world was against me.

Raven Hart

Richard Weiler

You choosing me as an SEO Pro instructor was a pivotal break in my career. More than that, you’re a great friend and an amazing marketing mind. An awesome resource to anyone’s arsenal.

Richard Weiler

Dan Morris

You gave me opportunity to become a better curriculum developer. Very grateful.

Dan Morris

Jeff Blackwell

You took my keys away when I was in a state of being where I shouldn’t have driven. That was the last time I was ever in that situation. Thanks!

Jeff Blackwell

Cheryl Lester

I have two words for you Lee Collins – HOLY COW! (I would use another word, but it isn’t very lady like 😉 ) Your book – well, I shouldn’t call it a book, its more like a miracle – but anyway, your “miracle” walked me through every step. It was like it simplified everything I thought I had to do, and even added things I had completely forgotten – or didn’t even know existed – into the mix, all for one great plan. It was incredible. I spent one night, I printed out the book and read it in bed. The next evening at around 10PM, I sat down and started on Step 1. By 1AM, I had finished my first site. I had done everything from design a header graphic to publish the article and publish the site, keyword research, search engine submission, SEO analysis, PPC campaigns – everything was done. I couldn’t believe it!

Cheryl Lester

Juliet Easton

You are a beautiful human being, Lee Collins!

Juliet Easton

Al Johnson

Lee Collins, I am so THANKFUL to you for providing this OFFLINE-TO-ONLINE Direct Response Marketing education, because I NOW know exactly what I need to do from now to become a success in various marketing projects that I’m working on. I believe you guys have saved my marketing and business life, and you will help save the marketing and business lives of many other businesses and entrepreneurs worldwide.

Al Johnson

Leslie Wise, MD

Unlike most “gurus” who try to step up the customer before delivering on what they already promised, Lee Collins worked to help me earn the next level of investment. This was very important to me because I’ve been living on a fixed income. The instructions were very quite clear and everything was included that I needed to get up and running. Lee gave me a lot of help. He helped me work out the problems and kinks without making me feel that my dumb questions were really stupid (which looking back, I can see that they were.) I finally got my first site up and running because of Lee’s dedication. I rarely write testimonials, but I got such great service and value that I had to do some small thing show my appreciation for the value I received. So, I can wholeheartedly recommend Lee Collins to anyone who is interested in creating websites that create revenue online. Try it, you’ll like it.

Leslie Wise, MD

Michael Savoie

Lee Collins is a pretty cool person… He said something to me at an event a few years ago that kept me in the game when I felt like I was ready to quit.

Michael Savoie

Ken Walden

You are a light in this strangely dim world, Lee Collins!

Ken Walden

John Longmore

Lee Collins, I think this a great concept and it really is easy to put into practice. Do it once, twice… the third time is even easier. It works for everyone prepared to put a little effort into what they are doing! I personally recommend it, and you, to all my clients!

John Longmore

Dawn Haling

I have never provided a testimonial for any product I have ever purchased. Until now… Simply put, Lee Collins you are the only person that I have purchased a Internet Marketing product from that actually lives up to and goes beyond their word. You definitely deliver, correction, Over Deliver! I love the video tutorials (much needed for a newbie like me) and how you provide everything that a person needs. I just wanted to thank you and let you know that I actually welcome your emails and love your product. You are truly one of a kind in this greed infested business.

Dawn Haling

Tom Bice

Lee Collins, Your marketing tips from your emails and Ruthless Marketing site have proved to be invaluable to my online business. Thank you!

Tom Bice

Matt Gill

Lee Collins, You’ve inspired me and many others.

Matt Gill

Fred Raley

I’ve just started going through the DRM 2.0 system and right away I can see new horizons I’m eager to explore with the dynamic techniques I’m learning. I want to ‘branch out’ to get more prospects in the door with DRM 2.0. I want to get it done as fast as possible. I want to open up a new market of people who have never run a home business and teach them how to do it right. And I can see clearly I can make it happen now!

Fred Raley

Roger Coleman

It’s so refreshing to find a genuine guy who is willing to spill the beans, and show you exactly what’s needed to make your online venture a success. Whether your a Pro or a newbie, I would highly recommend. Keep up the good work Lee Collins.

Roger Coleman

Ralph Moore

Internet Marketing Simplicity! Finally, someone has stripped away all of the extra fluff, leaving a simple, easy to follow pathway to success. Thanks, Lee Collins!

Ralph Moore

Anik Singal

I am already on track to do great ONLINE sales this year… But the OFFLINE strategies Lee Collins and his DRM2.0 team taught me… !

Anik Singal

Nicole Stauffer

You helped show my sister real love, adventure and a business she never imagined. That helps me get a better relationship with her and I’ve never seen her so happy and alive. Thank you.

Nicole Stauffer

Tina LaDuke

Lee Collins, I feel you have probably helped every person you come in contact with one way or another… golden nuggets for business, lessons in life, etc.

Tina LaDuke

Joel Comm

Lee Collins really did a great job helping with AdSense Secrets 6. I am grateful. 😉

Joel Comm

Corena Golliver

Lee Collins, You are super awesome, just sayin’

Corena Golliver

Elaine Ireland

I met Lee Collins met at one of Pat O’Bryan UnSeminars. You were gracious and welcoming to me in kind ways that others there were not. You were one of the ones that made me feel welcome and not “out of my league”. You were a presenter that time but made yourself available for questions, etc. You allowed me to engage you in conversation, asking questions that must have bored you to tears but you were patient, kind and complete in your answers making sure that I understood before you went on to the next person. Thank you, thank you…

Elaine Ireland

Cassidy Mattis

You spoke with me about many topics. Life particularly. I have a new insight on setting standards for myself, trying new things, and lifted a stereotype about age differences in relationships. Thank you!!

Cassidy Mattis

Larry Loik

Thanks for your help with the Las Vegas event!

Larry Loik

Stephanie Frank

Using the offline strategies alone I’ve been able to increase my business leads by [REDACTED]! Thanks Lee Collins and team!

Stephanie Frank

lee-collins-testimonial

Watch the Video Below to View 40+ More Testimonials
From Our First Live Internet Marketing Seminar!

Hand-written notes and emails all the way back to 2005
(when I first started collecting and archiving client feedback)

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If They’re Not Smarter Than You, Why Are They Getting 2x, 4x or 20x Better Results Than You? Let's fix that.