Him: Lee, I'm curious, what do you do? How can you help my company make more money? Me: I do lots of things. …
The Humble Reality of Real-World Experience
When I was in high school, I was dating a girl and we finally arrived at the "meet the parents" moment. I was …
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Marketing vs Advertising vs Sales
Is the reason you are confused or frustrated, dear friend, because nobody has ever explained the difference to …
I Sell Hopes and Dreams – Kinda Like Batman Without the Tights or Cape
That person you're frustrated with because they are late doing a task, or maybe it's not as good as it once …
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Do You Know Your “WHO” (Who Is YOUR Starving Crowd?)
On June 17, 1984 the legendary Gary Halbert wrote his son Bond this letter (from the Boron Letters), …
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Marketing and Religion – Your 5-Point Strategy for Success
Have you ever noticed good marketing has a lot in common with religion? In fact, we can usually boil the …
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