The Challenge:
A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. They also had a custom deck sealer they wanted to sell more online.
The Strategy:
The first thing we addressed was selling the deck sealer product in an innovative new way, through a consolidated “online portal” type of website we created. This served two purposes: make more product sales and also create authority web presence for the group of builders.
The Results:
Within 3 months the deck sealer was making enough sales to offset any lost contracts, but we also positioned the company as an authority for high-quality craftsman decks for discerning clients. With this new positioning, even though they were almost always the most expensive bid, after 6 months they were losing 27% fewer contracts than before our work together, and their online product sales were adding more to their bottom line than their services sales.
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