A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. They also had a custom deck sealer they wanted to sell more online.
The first thing we addressed was selling the deck sealer product in an innovative new way, through a consolidated “online portal” type of website we created. This served two purposes: make more product sales and also create authority web presence for the group of builders.
Within 3 months the deck sealer was making enough sales to offset any lost contracts, but we also positioned the company as an authority for high-quality craftsman decks for discerning clients. With this new positioning, even though they were almost always the most expensive bid, after 6 months they were winning 27% more contracts than before our work together, and their online product sales were adding more to their bottom line than their services sales.
Want to Get More Leads and Sales?
If I can help you, I will. And If I can’t, I’ll give you honest, actionable advice to help you on your journey. Schedule your call to Talk to Lee Now.