I love digital sales funnels as much as anyone, but, for most people, they are simply unnecessary. And I’m not the only person who believes this: “You can make as much money as you want with a one-page website” - Peter Parks “A funnel is nothing magical, it's a profit optimizer. Nothing more.” - Brandon Fredrickson Your objective out of the gate should never be to … [Read more...] about Marketing Automation and The Funnel of No Escape
"Automation is good, so long as you know exactly where to put the machine." - Eliyahu Goldratt
Automation is something or somebody doing the work for you. Implemented correctly, it can be the great equalizer that allows small business to compete with corporate giants.
As any smart business owner knows, the key to passive income is a well-established (and full) sales process. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do … [Read more...] about Automated Follow-Ups Make the Next Step a No-Brainer