Him: Lee, I'm curious, what do you do? How can you help my company make more money? Me: I do lots of things. What kind of problems do you have, and why do you think your company should be making more money? Him: I just know we should be. I feel like I'm the bottleneck. Me: Well if that's the problem I know how to fix it. But I'd have to take a deep look at what you're doing … [Read more...] about Here’s What I Do… My Marketing Life
"If you can't describe what you are doing as a system or process, you really don't know what you're doing." - Peter Senge
If you're too busy to build systems into your business, you will always be too busy. Without the right systems in place you will not be able to sustain your business and you will always be your own bottleneck.
Every business needs 5 things: - Scalability - Survivability - Security - Efficiency - Effectiveness Scalability. I once was speaking with a business owner, telling him about how we could double his business within 8-12 months. The look of terror in his eyes urged me to ask "can you handle this? Do you want to double your business?" to which he replied "no". … [Read more...] about Every Business Needs These 5 Things
I love digital sales funnels as much as anyone, but, for most people, they are simply unnecessary. And I’m not the only person who believes this: “You can make as much money as you want with a one-page website” - Peter Parks “A funnel is nothing magical, it's a profit optimizer. Nothing more.” - Brandon Fredrickson Your objective out of the gate should never be to … [Read more...] about Marketing Automation and The Funnel of No Escape
As any smart business owner knows, the key to passive income is a well-established (and full) sales process. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do … [Read more...] about Automated Follow-Ups Make the Next Step a No-Brainer
Over the years, everyone has likely heard the expression “if you build a better mousetrap, the world will beat a path to your door”. If you’re in business, experience has probably proven this to be a great myth. You may be the best, have the best product or service, but you will go broke if you don’t have the customers. You probably know this. It’s common … [Read more...] about Are You Focused on Selling a Better Mousetrap?