I have been in Austin, TX the past couple of days (beautiful city, I need to spend more time here) meeting with old friends, making new friends, and talking about Hybrid MarketingTM to folks who are in town for Affiliate Summit.
It amazes me the number of online marketers who still cringe at offline marketing saying “I tried that and it didn’t work”. I finally stopped biting my tongue and told them like it is: if you have tried offline marketing and it didn’t work then you did it wrong.
So how do you do it right?
Here are 3 quick Hybrid MarketingTM tips:
First, you need to have an offer that works. Test it online and when it achieves results you like ONLINE then and only then should you try to take it offline. An offer that works in one medium will generally work in another medium, especially when we’re talking about online versus offline.
Next, don’t go changing things. When you look at most offers offline then their online counterpart they look and feel completely different. This creates a massive in-congruency and will negatively impact your results. Your offline offer should match your online offer.
Finally, remember that your customer already buys things online and offline. They already move fluidly between online and offline. This means what works online to sell them will work offline too.
This is why I say if you tried to take an offer that works offline and “it didn’t work” then you probably did something wrong. And when you get your offer tuned in online and then take it offline, you should be able to enjoy (in our testing at least) a 3-5x increase in response. That’s an average 300-500% more sales, registrations, or whatever you’re hoping to achieve.
I cover all this and more in my Hybrid Marketing 101 training course.