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I have been consulting with entrepreneurs, brands and small business owners now for about 22 years. I’ve seen a lot. Done a lot. Generated a lot of money for clients and myself. Created a lot of time freedom for my clients and myself.

Through it all, the toughest businesses to help have been the ones that have the mentality of being “one __ away” from what they consider winning (or at least being on solid ground).

I just need ONE more client.
I just need ONE win.
I just need ONE thing to work right.

Yes, it can be a motivator.

But mostly it’s been about keeping the lights on. “I’m one __ away” is just a cute way of saying it in a way that helps you avoid the real problem(s) in your business.

Because if you “just need one more client to be good” then the opposite is very likely also true – if you lose one client you are underwater. Drowning. Paying your mortgage with a credit card. Cutting back on expenses so you can eat. Not making payroll. Telling your children no, when you want so desperately to say yes to those big, pleading eyes.

I’ve seen it way too many times.

It’s because of this that when I work with folks toward the goal of growing and scaling their business we focus in 5 key areas (so this above doesn’t happen again):

  1. Scalability
  2. Security
  3. Survivability
  4. Efficiency
  5. Effectiveness

Survivability is mostly what I’m talking about here.

Your business needs to be able to take on a new client OR lose a client effortlessly. It needs to be survivable through natural or unnatural circumstances.

Now, before you get it twisted, it’s not that the client doesn’t matter – you need to ALWAYS focus on taking the best care of them possible – but your bottom line never should depend on the gain or loss of ONE single client.

But I know many of you reading this right now are in this exact position.

One __ away.

I’ve been there and it’s a sucky place to be.

But you don’t have to be there.

Just focus on the five things I mentioned above and you’ll be well on your way to escaping that vicious cycle for good, and (hopefully) never thinking the “one __ away” way ever again.

If you need help, let me know.

Asking for and accepting help is what leaders do.

And look… don’t NOT reach out because you somehow think you’re not big enough for me to help.

There are no problems too small or too big.

Together we #PREVA1L.

As an example: I grew our agency by almost 300% during the height of the pandemic while many other agencies were floundering or closing their doors, and it was done using these principles above coupled with my other systems and frameworks. It could have easily been more but unfortunately I kinda had at least one hand tied behind my back much of the time.